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How will Ad agencies manage Ad exchanges?
Marco Bertozzi: 18.11.09 I mentioned how important ad exchanges are becoming but not the difficulties they will bring both to sellers and buyers. By some they are touted as an impression by impression...
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My 2010 review for Exchangewire on Exchange trading, an agency perspective
End Of Year Review: Marco Bertozzi, Managing Director EMEA at Vivaki, Gives The Agency Perspective On 2010 Posted: December 9th, 2010 | Author: admin | Filed under: Online Advertising | Comments...
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Why Ad networks can’t become agencies but the reverse is not true.
The latest debate in the display space is whether or not ad networks are going to have to become agencies and go direct to clients to sustain their business. It’s a fair assumption, the likes of...
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Exchangewire coverage of the expansion of Audience on Demand
Last week Performics announced the launch of its ATS in France. Here Marco Bertozzi, Managing Director, EMEA at VivaKi Nerve Center, gives some overview on the announcement and how Performics’ clients...
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Data: The new Wild West
I have invited Paul Silver – Head of Product, AOD UK to comment on the world of data – here is his first post and the first guest post on my blog. Enjoy. By the one and only: @thepaulsilver The 3rd...
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Trading Desks are in for the long haul, not the sale.
I cant decide where to start on this post, there has been so much going on in the hectic world of ad exchanges in the last few weeks. Top of the bill was an excitable debate between an Audience on...
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Trader talk on Agency Trading Desks @exchangewire
I was recently asked to create a podcast for Exchangewire to talk about Agency Trading Desks and the exchange space in general and its impact on individual agencies with in the market place....
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A week at The VivaKi Nerve Center
A week at The Vivaki Nerve Center Monday An early meeting with the WW CEO of ZenithOptimedia to discuss how the market is shaping up and what can be expected of 2012. As the conference season starts I...
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NMA coverage on Private market places
A good piece in NMA on private marketplaces, great to see the mainstream digital press starting to write more solid coverage on the exchange market. See full article here.
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Latest press coverage in Brand Republic and Campaign
There has been a lot going on in the press recently with opinions on Ad Networks and the recent acquistion of aimatch by SAS.
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Wall Street Journal blog – In Defence of Trading Desks
This post was first published in the Wall Street Journal – to see it click here In Defence of Trading Desks The World Federation of Advertisers report on programmatic trading, issued last week, has set...
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Video of Rubicon / Adweek New York Panel
The 6th Rubicon Project Trading Desk Panel at Liberty Theatre, NY. Covered many of the usual topics around the programmatic space including a clip from the Cannes Rubicon Panel to kick things off....
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VivaKi Latest benchmark report – great insights
Click on image for the detailed report.
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CampaignLive US article on Advertisers missing the prize of programmatic
My piece in CampaignLive publication in the US – to see click here How did it come to this? You can’t mention programmatic without talk about transparency, trading desks and advertisers taking it...
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12 Months of Adtech reviewed
In 12 months the Ad tech market place has gone totally crazy, impossible to keep track of it all and the money invested is off the scale, but below I highlighted a few stories and events in the last 11...
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Premium publisher alliances and their benefits : My piece in Drum on Pangaea
Originally posted on The Drum click here. Exciting news from the new consortium called Pangaea. It has been a long time coming and represents another big step forward for the programmatic industry....
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Adweek Panel focused on Future of CMO
I was invited to join a MediaIQ panel at Adweek and we discussed the increasing pressure on the CMO in the age of data and technology as well the merging of marketing tech and adtech. I was joined by...
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Annual interview with Beet.tv in Cannes – entering good times in programmatic
Every year at Cannes before the Rubicon Panel we discuss with Andy at Beet.tv where things stand in the programmatic industry and this year we discussed a brighter future. 2014 was the lost year to the...
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Youtube ADEX closure – Is the future a closed ecosystem?
Originally written for Digiday – link here. I have watched with interest the backlash against the Google decision to pull its YouTube inventory back from DoubleClick Ad Exchange. It got me thinking...
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